The Sports CRM Summit 2012

The Sports CRM Summit 2012, hosted by Goodform, will be held at Wembley Stadium on Tuesday 22nd May 2012.

The event continues to grow and attract more and more interest from all over the world each year and the 2012 event, with an iconic venue and an impressive agenda promises to be the best yet.

Although still slightly behind other industries, sports organisations of all sizes are rapidly recognising the value of cultivating strong customer relationships to aid retention and loyalty for long-term commercial gains.  As part of this trend, The Sports CRM Summit is a fantastic event for industry professionals looking to share insight and develop knowledge on the very latest developments in CRM whilst networking with high-level peers.

The content will be focused around assisting sports clubs and organisations of all sizes to understand, grow, retain and manage their customer relationships effectively and profitably.

You'll have a unique opportunity to hear case study presentations from experienced CRM practioners both within the sports industry and best practice examples from outside of the industry, with a range of useful insights to take away and use in your own organisation.

What's on the Agenda?

The 2012 agenda will feature an impressive line-up of keynote speakers,as well as smaller workshops where delegates will get the chance to delve deeper into specific CRM related topics and network with industry colleagues in an informal setting.There will also be a Breakfast Networking Session and an optional tour of the iconic Wembley Stadium to end the day.


Keynote Presentation: Fan Engagement through Social CRM at FC Barcelona

FC Barcelona is at the forefront of sports social media and fan engagement. They were the first club to gain 20 million fans on their Facebook page and excel at utilising their social networks to engage with their global and fragmented fanbase. In this presentation, Pasi Lankinen, the club’s Business Intelligence Manager will share key insights into their social media strategy and its role in strengthening fan engagement as part of their CRM. Delivered by: Pasi Lankinen, Business Intelligence Manager at FC Barcelona.

Keynote Presentation: Rugby World Cup 2015 - Building On the Successes of 2011

The Rugby World Cup 2011 won numerous accolades across the globe for its fan engagement strategy, which included achieving a facebook page of 1.5 million followers. The knowledge inherited by Paul Vaughan, CEO of England Rugby 2015, is impressive and in this session he will provide an overview of the key strategies that contributed to the success of RWC2011 whilst giving insights into his plans for the 2015 event. Delivered by Paul Vaughan, CEO of England Rugby 2015.

Keynote Presentation: Award Winning CRM at Thomson Holidays

Over the last five years the Thomson programme has evolved from a 'one size fits all' approach to a highly personalised customer experience drive by customer insight and behavioural data. It has delivered millions of pounds of incremental revenue and been recognised with numerous industry awards, including the Grand Prix at the Marketing Week Data Strategy Awards 2011. This session showcases their five recommended steps to delivering a successful CRM programme. Delivered by Dan Ridler, Senior CRM Manager, TUI UK.

Each delegate will be invited to participate in two of the following interactive workshops:

Converting Fans to Customers through Social CRM

Host: Dan McLaren, Senior Account Manager at We Are Social & Founder of UK Sports Network

CRM Quick Wins

Host: Matthew Swindells, Goodform

Leveraging Your Customer Database

Host: Jason Ellis, Goodform

Shaping Your CRM Strategy through Customer Insights

Host: Jon Downer, Sportswise

The Customer Journey - Engaging with your ticket buyers

Host: Jacqueline Gourlay, Rangers FC

Delegate Fee:

Summit delegate rate (not including the Breakfast Networking Session) is £249 plus VAT.

Summit delegate rate (including the Breakfast Networking Session) is £259 plus VAT.

What makes The Sports CRM Summit so unique?

The content is specifically designed around the challenges faced by, and nuances of, sports clubs, National Governing Bodies and venues in terms of CRM, making this a unique event.

Does the content focus on CRM systems?

No. A system, sophisticated or otherwise, is just one element of CRM. The content of the Summit will be geared towards progressing a holistic view of customer relationships and highlight the importance of people, processes, culture, strategy and data management in successful CRM. From previous years, we know that some delegates won’t have a CRM system in their organisation yet they can still benefit from gaining insights into initiatives and strategies to manage and enhance customer relationships.

Who Should Attend?

The 2011 Summit was held at The Emirates Stadium, home to Arsenal FC, with over 160 delegates from across the world of sport in attendance from organisations such as; Manchester Utd FC, The Football Association, England Hockey, Chelsea FC, the ECB, the Rugby Football League, FC Barcelona, Amateur Swimming Association, Liverpool FC, NFL International, The Jockey Club, Juventus FC, the Rugby Football Association and UK Athletics.

The 2012 Summit will be of interest to anyone in the business who is responsible for understanding, growing and engaging customers.

Last year’s delegates included:

• CRM Managers, Finance Directors, Marketing Consultants, Social Media Executives, Marketing Directors/Manager, Business Development Directors/Managers, Business Support Officers, IT Directors/Managers, Sales Directors/Managers, Chief Executive Officers, Loyalty Managers, Ticketing Managers, Digital Marketing Executives, Managing Directors

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