Date: Tuesday 16th September 2014
Venue: The International Convention Centre, Birmingham.
The Sports CRM Summit is an annual industry event, hosted by Goodform.
Now in its sixth year, The Sports CRM Summit has established itself as the must-attend event for commercial professionals from across the sports industry. As technology, sport, consumer behaviour and the digital environment continues to evolve, this Summit is designed to provide a platform to explore latest developments, future trends and best practice. Delegates will hear real life case studies from sports organisations and gain insights from respected and thought-provoking speakers.
The focus is on the tactical processes employed by clubs, venues, governing bodies, leagues and associations to drive engagement, customer experience and revenues through their data, digital, social and insight strategies. This year the Summit will also discuss the ''''''''''''''''live experience'''''''''''''''', exploring the tactics that sports brands use to engage with their audience before, during and after their event.
Leading keynote speakers, engaging panel discussions on current trends and excellent networking opportunities are just some of the reasons to attend this year''''''''''''''''s Summit. There will also be a specific ''''''''''''''''stream'''''''''''''''' for delegates attending from governing bodies and one for delegates attending from clubs and venues, to ensure content is relevant.
Confirmed speakers/contributors:
- Zarah Al-Kudcy, Marketing Manager, Rugby World Cup 2015
- Paul Thandi, Chief Executive, NEC Group
- Niels de Vos, Chief Executive, British Athletics
- Shane Whelan, Digital Comms Manager, RBS 6 Nations
- Nicky Roche, Chief Executive, Tour De France 2014
- Claudio Borges, Head of Fan Relationship Management, Manchester City Football Club
- Hannah Bodley, Head of Marketing, Silverstone
- Stuart Cain, Director, The Ticket Factory
- Richard Stock, Head of Insight and Product Development, British Rowing
- Faye Nixon, Marketing Manager, Derby County Football Club
- Tom Gorringe, Head of Marketing, Brighton & Hove Football Club
- David Teasdale, Chairman, British Fencing and Institute of Groundsmen
The Summit is hosted by Sports CRM Agency, Goodform and is held in partnership with 8 Feet Tall, a specialist marketing, media and sponsorship consultancy to the live experience industry. Media partner is iSportConnect.
Delegate rate is £299 plus VAT. Online booking available or call 01926 458 180 to arrange an invoice.